by selly | 18:23

Google Penguin 4.0 Update-What Is It All About?

The Google Penguin 4.0 Update is now part of the core algorithm of Google. The last google penguin update was about two years ago.

Penguin is now part of real-time. Penguin is a filter that was created to get websites that are spamming in the search results of Google. Since the regular spamming systems of Google cannot detect it. They introduced penguin in the year 2012. Before, websites that were affected by penguin needed to be refreshed at the same time for a certain period of time. The main purpose of penguin was to capture spam websites. Spam websites will be penalized. Penguin 3.0 was the next update and this was launched in the year 2014. Websites that were captured by this penguin has to wait for at least 2 years in order to be free. Now, you can say goodbye to these long delays. Since there was an update with the penguin, the data of penguin will be refreshed in real time, meaning there is a faster response after you are done with reindex the webpage. The pages that will be captured by the new Penguin will also be released by the Penguin. Penguin 4.0 is now more specific regarding web pages. The new Penguin is more granular. Which means it affects more finer granularity than websites. It does not mean that it will only affect web pages. The new Penguin 4.0 only affects a certain page or website. Instead of affecting the ranking of the whole website, the Penguin can now devalue spam just by adjusting the rank based on the spam signal.

Here are some important factors about the Real Time Penguin:

A. The signal of the Penguin whether it be positive or negative it will be recalculated on crawl. Link Detox Boost is the best tool in testing and trying the effects of the links.

B. The new Google Penguin does not only affect the whole website. This actually has an effect to all the levels like the folders, pages, domain, keyword groups and keywords. Meaning, that anything that will go in the rankings will be affected by the Penguin algorithm.

C. It is more difficult to diagnose small penguin penalties.

D. Since the new Penguin is much granular, there will be parts of the website that can easily aggravate the Penguin filter, but the ranking will not be affected.

E. The subfolder analysis of the Link Detox is very popular since it can easily diagnose and fix problems with any ranking issues.

F. The Filter Slice Feature of the Link Detox is really helpful in analyzing the groups of source domains, kinds of links, countries groups of keywords and many more.

Google states, that there will be no other Penguin update and the Penguin 4.0 will be the last.

Source: http://www.dorm-room-biz.com/launching-your-online-business-properly/

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